We make innovation inevitable

WELCOME TO OUR INNOVATION SCHOOL

Teams are trapped in the process, Cultures are allergic to risk, and bold thinkers are asked to colour inside the lines.

 

WHO WE ARE

THE UNCONVENTIONAL SCHOOL

is not just a new player in the field of professional training, it's a seismic shift and a bold reimagination of how innovation professionals learn, grow, and transform their industries. 

From Barcelona, a beating heart of creativity and design, we set the stage for a global revolution in experiential innovation learning. By tapping into the creative energy of bold professionals and forward-thinking companies, we've crafted an ecosystem where ideas are born, challenged, and turned into real-world impact, by focusing on humans.

Born from years inside magic communities like IDEO U and Stanford. Built inspired by the best. Driven to be different. This is more than a school, it’s a Global Movement, a living network of disruptors shaping what’s next.

Our programs ignite a Culture of Innovation and equip teams to fix what’s really blocking progress, converting business friction into innovation fuel because bold strategies die in boring cultures. A school that blends creative freedom, disruptive experimentation, and influential collaboration. 

UNCONVENTIONAL MANIFESTO

We are the ones who refuse to accept business as usual

We are anyone bold enough to build what matters.
.

 

We don’t lead from the front or follow from behind. We walk side by side.

 

We build with hands, hearts, and brains.

We turn silence into stories. Insight into action. Systems into something human.

We’re not the voice in the room. We’re the room where voices collide, co-create, and build what matters.

OUR TEAM

Foto editada Jordi
JORDI DIAZ

Science communicator and Nanotech Consultant

Pioneering hybrid art-science projects
  • Doctor of Chemistry and specialist in Nanotechnology
  • Microscopist at the Universitat de Barcelona
  • Founder of NanoEduca & Nanoinventum educational projects
  • Founder of 10alamenos9, the Nanotechnology Festival
  • Catalonia National Scientific Communication Award
  • Author of multiple science outreach and ethics books
  • Design Thinking specialist with a focus on Science
Foto editada Enrique
ENRIQUE CONCHES

Creative Innovation Leader

Converting organisations’ Friction into Innovation Fuel

  • Graduated from Stanford School of Business - Innovation Strategy & Leadership
  • Trained in Design Thinking by IDEOU & Stanford
  • Former Design Thinking Coach at IDEOU 
  • Specialist in LEGO® SERIOUS PLAY®
  • University Lecturer in Innovation at multiple universities in Spain
  • 30+ Years of Experience in Technology Leadership
Jordi Diaz
JORDI DIAZ

Science communicator and Science & Nanotech Consultant

“Science is a common good, let’s share it!”

- Doctor of Chemistry and specialist in Nanotechnology
- Microscopist at the Universitat de Barcelona
- Founder of NanoEduca & Nanoinventum educational projects
- Founder of 10alamenos9, the Nanotechnology Festival
- National Scientific Communication Award (Generalitat, 2018)
- Author of multiple science outreach and ethics books
- Design Thinking specialist with a focus on Science
- Pioneer in hybrid art-science projects combining theatre & visual arts

Enrique Conches
ENRIQUE CONCHES

Creative Innovation Leader

Converting organisations’ Friction into Innovation Fuel

- Specialist in Design Thinking and LEGO® SERIOUS PLAY®
- Trained in Design Thinking by IDEO U & Stanford
- Former Design Thinking Coach at IDEO U - Pioneers of the methodology
- Graduated from Stanford School of Business - Innovation Strategy & Leadership
- University Lecturer in Innovation at multiple universities in Spain
- 30+ Years of Experience in Technology Leadership

Foto editada Nohemy
NOHEMY VEIGA MOYAR

Cognitive Solutions Director

Advocating for Sustainable & Human-Centered AI

  • Bachelor degree in chemistry and specialist in polymer mechanics
  • Graduated Master's Degree in Biostatistics from the University of Barcelona
  • Design Thinking specialist with a focus in Health and Science
  • AI Instructor teaching applied AI and how to create AI-based end-to-end
    products
  • 25+ Years of Experience in Technology Leadership
Foto Joan
JOAN MENDOZA

Philosopher & Nanotech Ethicist

Exploring ethical frontiers of nanotechnology

  • PhD in Contemporary Philosophy, with advanced studies in Moral & Political Philosophy
  • Project Manager at the Scientific and Technological Centers at UB
  • Teaching Associate in Philosophy in History of Ancient & Medieval Philosophy and History of Modern Philosophy at UNED.
  • Engaged in dissemination and research projects on the ethical and social implications of nanotech
  • Co-author of several books on nanoscience ethics
Nohemy Veiga Moyar
NOHEMY VEIGA MOYAR

Cognitive Solutions Director

“Advocating for Sustainable & Human-Centered AI”

- Bachelor degree in chemistry and specialist in polymer mechanics
- Cognitive Solutions Director at IFF
- Graduated Master's Degree in Biostatistics from the University of Barcelona
- Design Thinking specialist with a focus in Health and Science
- AI Instructor teaching applied AI and how to create AI-based end-to-end products 

Enrique Conches
JOAN MENDOZA

Philosopher & Nanotech Ethicist

Exploring the ethical and social frontiers of nanotechnology

- PhD in Contemporary Philosophy, with advanced studies in Moral & Political Philosophy
- Project Manager at the Scientific and Technological Centers, University of Barcelona.
- Teaching Associate in Philosophy in History of Ancient & Medieval Philosophy (Geography & History program) and History of Modern Philosophy (Art History program), UNED.
- Engaged in dissemination and research projects on the ethical and social implications of nanotech
- Co-author of several books on nanoscience ethics and societal impact
- Organizer of courses, seminars, and lectures on nanoscience & nanotechnology
- Collaborated on pioneering science communication and ethics projects alongside Jordi Díaz, bringing philosophy and nanotech together

UNCONVENTIONAL VENUES

We don’t do classrooms. We don’t do fluorescent lights, hotel conference rooms, or endless rows of chairs.

Because the environment changes the mindset, we immerse learners in spaces that make innovation inevitable.

Our venues are deliberately chosen to:

  • Provoke fresh perspectives
  • Stimulate creativity and bold collaboration
  • Ignite playful experimentation
Every location is part of the learning design, pulling you out of autopilot and into a state of curiosity and flow. And you’re never alone. you’ll be surrounded by a magic community of like-minded disruptors who push, challenge, and create alongside you.

Innovation happens in places that demand you think differently.