We make innovation inevitable

WELCOME TO OUR INNOVATION SCHOOL

Teams are trapped in the process, Cultures are allergic to risk, and bold thinkers are asked to colour inside the lines.

 

WHO WE ARE

THE UNCONVENTIONAL SCHOOL

is not just a new player in the field of professional training, it's a seismic shift and a bold reimagination of how innovation professionals learn, grow, and transform their industries. 

From Barcelona, a beating heart of creativity and design, we set the stage for a global revolution in experiential innovation learning. By tapping into the creative energy of bold professionals and forward-thinking companies, we've crafted an ecosystem where ideas are born, challenged, and turned into real-world impact, by focusing on humans.

Born from years inside magic communities like IDEO U and Stanford. Built inspired by the best. Driven to be different. This is more than a school, it’s a Global Movement, a living network of disruptors shaping what’s next.

Our programs ignite a Culture of Innovation and equip teams to fix what’s really blocking progress, converting organisational friction into innovation fuel.

A school that blends creative freedom, disruptive experimentation, and influential collaboration. 

UNCONVENTIONAL MANIFESTO

We are the ones who refuse to accept business as usual

We are anyone bold enough to build what matters.
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We don’t lead from the front or follow from behind. We walk side by side.

 

We build with hands, hearts, and brains.

We turn silence into stories. Insight into action. Systems into something human.

We’re not the voice in the room. We’re the room where voices collide, co-create, and build what matters.

OUR TEAM

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MARIO ARAGÓN

Socioeducational & Community Innovation Leader

Turning Community Knowledge into Social Impact

  • Graduate in Social Education (UCM) & Postgraduate Expert in Social Intervention and Diversity Management (UAM)
  • Specialist in Community Processes and Socio-Educational Innovation
  • Designing and evaluating community initiatives using collaborative methodologies and applied research
  • Lecturing on social innovation, transformative education, and inclusive policies
  • Strategically managing diversity, inclusion, and community development programs
  • 25+ years of experience developing socio-educational projects across the third sector and public administration
Enrique Conches
ENRIQUE CONCHES

Creative Innovation Leader

Converting organisations’ Friction into Innovation Fuel

  • 25+ years leading transformation in Business and Education
  • Graduated from Stanford School of Business - Innovation Strategy & Leadership
  • Trained in Design Thinking by IDEOU & Stanford
  • Former Design Thinking Coach at IDEOU 
  • Specialist in LEGO® SERIOUS PLAY® and experiential learning
  • University Lecturer in Innovation and Human-Centered Design
  • 30+ Years of Experience in Technology Leadership & Transformation
  • Blending strategy, technology, and creativity to unlock Unconventional Innovation
Foto editada Nohemy
NOHEMY VEIGA MOYAR

Cognitive Solutions Director

Advocating for Sustainable & Human-Centered AI

  • Bachelor degree in chemistry and specialist in polymer mechanics
  • Graduated Master's Degree in Biostatistics from the University of Barcelona
  • Design Thinking specialist with a focus in Health and Science
  • AI Instructor teaching applied AI and how to create AI-based end-to-end
    products
  • 25+ Years of Experience in Technology Leadership
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ANNE KEARNEY

Environmental Psychologist & Creative Practitioner

Unlocking Human Potential Through the Science of Environment

  • PhD in Environmental Psychology (University of Michigan) and BA in Cognitive Science (Stanford).
  • Artist-in-residence with reDirect, helping organizations reimagine how they do business.
  • 30 years researching how environments shape creativity, productivity, and well-being.
  • 8 years consulting NASA on the human dimensions of spaceflight design.
  • Former University of Washington faculty; consultant and lecturer to global organizations and universities.
  • Internationally exhibited, award-winning painter.
Foto editada Jordi
JORDI DIAZ

Science communicator and Nanotech Consultant

Pioneering hybrid art-science projects
  • Doctor of Chemistry and specialist in Nanotechnology
  • Microscopist at the Universitat de Barcelona
  • Founder of NanoEduca & Nanoinventum educational projects
  • Founder of 10alamenos9, the Nanotechnology Festival
  • Catalonia National Scientific Communication Award
  • Author of multiple science outreach and ethics books
  • Design Thinking specialist with a focus on Science

UNCONVENTIONAL VENUES

We don’t do classrooms. We don’t do fluorescent lights, hotel conference rooms, or endless rows of chairs.

Because the environment changes the mindset, we immerse learners in spaces that make innovation inevitable.

Our venues are deliberately chosen to:

  • Provoke fresh perspectives
  • Stimulate creativity and bold collaboration
  • Ignite playful experimentation
Every location is part of the learning design, pulling you out of autopilot and into a state of curiosity and flow. And you’re never alone. you’ll be surrounded by a magic community of like-minded disruptors who push, challenge, and create alongside you.

Innovation happens in places that demand you think differently.